Science World Museum in Vancouver, British Columbia is intent on bringing science to the masses.
On a planet increasingly driven not simply by economics, but global economics, marketing is becoming a way of life, no longer just interruptions of media you’re trying to consume (television shows, magazine articles, blog posts, etc.), marketing is also becoming embedded and contextual.
So the promotion of a product or service occurs in a native environment that promotes not just visibility, but relevance–which gives us a car the size of a whale’s heart with a sign explaining as much.
This approach of marketing science itself (versus the the host–in this case, a science museum) is an interesting approach that Science World has taken, and if the factors of success are entertainment value, they seemed to have a winner, winner, chicken dinner.
You can see more images at twentytwowords.com.